£1000 for Worlds Oldest Bottle Of Whisky

The world's oldest bottled single malt whisky is on the shelf for £10,000. The 70 year old Scotch has been in a cask since before World War II, and is being sold by Elgin based specialist Gordon and MacPhail - located in the city and Royal Burgh of Elgin, Scotland.

The tipple, Mortlach, is described as a 'delicate, fresh, vital and fruity whisky'.

There are just 54 bottles available with each one costing £10,000.

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Scotch Whisky Exports Reach Record High

Exports of Scotch whisky reached a record high last year, despite the economic downturn in some major markets.

Figures show the amount of whisky being shipped abroad increased by 4% worldwide during 2009.

The value of these exports rose by 3% to reach about £3.1bn, according to the Scotch Whisky Association (SWA).

Paul Walsh, chairman of the SWA, said the figures showed the importance of Scotch whisky to the UK economy.

The SWA said there had been a slow start to 2009, partly due to weaker consumer confidence.

But an "impressive" export performance was reported during the second half of the year.

The USA remained Scotch whisky's largest export market by value, with an increase of 13% last year.

The drink is also enjoying increasing popularity in Brazil, where the value of exports grew by 44%.

However in Spain, the third biggest market, the value of exports fell by 5%.

'Leading export'

An extra 3% - or £71m - of blended Scotch was exported last year, compared to 2008, while malt Scotch whisky shipments rose by 1%, or £4m.

Mr Walsh said: "Scotch whisky distillers have delivered record exports in the face of a global economic downturn.

"The industry is continuing to invest and sustain its efforts to secure fair access to export markets."

Gavin Hewitt, chief executive of the SWA, added: "As one of the UK's leading manufactured exports, all political parties should recognise and support the Scotch whisky industry, both at home and abroad, during the next Parliament."

Article Courtesy of BBCi

Whisky brand Gets Status Quo Makeover

Two hundred year-old whisky brand Glen Rossie has been given a rock-style makeover following investment by Status Quo frontman Francis Rossi, who is to front PR and marketing activity.

The packaging for the whisky, which is owned by The Brand Cellar, has been overhauled by design agency Pocket Rocket. The new-look bottle features a plectrum motif and the line 'Rocking since 1814'.

Meanwhile, creative agency Redroute has revamped the brand's website, Glenrossiewhisky.com, and has been tasked with creating an ad campaign.

"Glen Rossie has a tremendous whisky heritage and as we approach its 200th anniversary in 2014 we want to turn it into a global brand," said David Birchall, chief executive of The Brand Cellar.

Rossi signed up to become the face of the brand earlier this year, with Birchall claiming the rock legend can improve Glen Rossie's success in overseas markets: "As 'front man' for the Glen Rossie brand, we believe he can help us reinvigorate sales not just in the UK but, as someone who has sold 118m records worldwide, overseas too."

The brand made £7m from UK retail sales last year, according to The Brand Cellar.